The challenge
Aurelia’s brand portfolio had grown organically, leaving gaps in protection and inconsistent ownership across its major markets.
Our approach
We audited the portfolio, restructured ownership, filed new applications and put in place a coordinated enforcement programme against counterfeit goods.
The outcome
Aurelia now holds consolidated rights across fourteen jurisdictions, and has removed more than 2,000 infringing listings in the past year.
At a glance
14
Jurisdictions protected
Client
Aurelia Brands
Practice area
Intellectual Property
Year
2026